The world of sports has evolved significantly over the last few years. From the fan experience to athlete’s performance, technology is playing a significant role in the industry. In fact, 2023 is going to be marked by a powerful convergence of AI, immersive experiences and advanced data analytics that will change the way sports are played, watched and monetised.
AI-driven automation transforms scouting and recruitment, providing teams with deeper insights into player stats and on-field actions through deep learning models. Its integration in refereeing and other decision-making processes improves accuracy, minimizing human mistakes. It also helps streamline management systems, cutting operational costs while maximizing overall team performance.
Wearable tech improves injury monitoring and enables personalized training programs that promote healthier, longer careers for athletes. Its use in motorsports reveals the true nature of impacts by measuring forces, and its growth in women’s sports highlights achievements and opportunities that were previously unheard of.
The use of artificial intelligence and virtual reality in sports enables fans to engage with their favorite athletes in new ways, building a stronger connection with them. For example, augmented reality allows them to visualize real-time data during a match by overlaying it on the video feeds. This boosts engagement, while improving the viewer’s experience by allowing them to navigate through matches more quickly. The technology also enables them to access and follow players’ public profiles, as well as communicate with their star athletes using social media.