The sports industry uses a diverse array of technologies to connect with fans, drive ticket sales and boost revenue. But many of these systems are siloed, preventing businesses from leveraging their full potential. A seamless, integrated tech stack is essential for converting consumers and improving customer experience.
With AI transforming everything from player performance to refereeing, the sports technology landscape is evolving rapidly. AI-based automation enables sports teams to optimize management, reduce operational costs and maximize team performance. In addition, AI-powered video analytics help scout talent and create strategic game plans. Predictive algorithms also assess injuries and minimize risk.
Wearable technology helps athletes train more effectively and improve their health by tracking heart rate, speed and exertion. Tiny sensors in wristbands, jerseys and shoe tags allow coaches and trainers to analyze the data for personalized training plans and quicker recovery.
New technologies have transformed sports to become more inclusive and accessible to a broader audience. From VR leagues and fantasy workouts with professional athletes to data-driven gamification, sports companies are finding ways to engage consumers to promote their brand, increase revenue and grow their following.
However, budget constraints in many Asia Pacific and African nations inhibit the implementation of sports technology. Insufficient funding limits the number of sports federations that can hire professional experts to implement analytics, AI and IoT solutions.