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As the second round of The Masters draws to a close, almost all of the major contenders are near the…

Whether you’re watching from your living room or in the middle of the crowd at the Rogers Centre, it’s hard…

International sports are sporting events where the competitors represent more than one country. The most famous example is the Olympic…

The stories in this issue explore fan protest, from a thwack of a ball on a goalpost to a banner…

Sports organizations are increasingly recognizing that digital technologies offer unique opportunities to strengthen engagement with fans, drive ticket sales, and…

Sports celebrity gossip can generate interest and excitement, but it’s also important to maintain a balance between entertainment and responsibility.…

The UEFA Champions League is the most prestigious club competition in European football. It is a two-legged knockout tournament that…

Formula 1 standings are a vital part of the sport – both for drivers and teams. Every point earned throughout…

Athlete endorsements are a powerful marketing strategy, associating brands with celebrities who have tremendous credibility and trustworthiness among their fans.…

The World Athletics Championship is the main global track and field competition of the year, with the best athletes competing…