With pro sports teams commanding the most media attention, creating buzzworthy content is critical. Whether it’s a fan-favorite dog scoring a goal or a legendary athlete making a memorable debut, viral moments are the stuff of legends and can spark global conversations. With real-time highlight generation and social platforms like Instagram X, TikTok, and YouTube, these moments become instant hits. And, in the age of AI-powered editing tools, the impact is multiplied.
The Olympics this summer saw its fair share of viral sports moments, including “pommel horse guy” earning a bronze medal and going on “Dancing with the Stars,” Ilona Maher rumbling over Aussies, and more. But, not all Olympic moments make it to the silver screen, with some wacky and head-scratching clips taking over social media as well.
Freddie Andrews went viral in 2017 after being caught on video slipping down the metal divider between two escalators at a London Underground station while wearing his full soccer uniform and, apparently, feeling a little hammered. Obviously, the stunt didn’t end well for him and his friends who filmed it. But, the clip became a viral hit with over 10 million views on social media in just days.